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By Luke Barras-hill | Monday, 24 July 2017 12:47
Fashion label Desigual has this month introduced its new Woman Collection AW17, ‘Extraordinary’ into travel retail.
The range is destined to roll out in four phases to emphasise the brand’s ‘Always New’ concept of frequently changing products and merchandise within the ready-to-wear segment.
Desigual Head of Travel Retail Marco Gadola said: “Desigual’s new Woman Collection AW17 blends the creativity, innovation and fun of our brand with new materials and styles to define new fashion trends that will appeal perfectly to the active, fashionable travelling woman.
“With our Always New phased launch strategy, we’re seeking to create more dynamic and differentiated experiences to help drive footfall and penetration.”
‘CASUAL YET SPORTY’
Knitted tops, outerwear and a large, updated denim collection are pivotal items in the new collection, which has ‘a casual style with sporty tendencies, without forgetting the romantic and exotic touches so characteristic of the brand’.
Reversible down jackets and coats are emblematic of the collection’s craft, which broadens the colour palette to highlight beiges, reds, blacks and navy blue detailing.
Soft, thick materials are used in lightweight sweaters and cardigans that match with embroidery, print and marble weaves in cashmere and Italian jacquard.
The denim collection has also been upgraded to reveal a military look with different fabrics and finishes.
Other styles include the ecru trend, with garments in white, beige and cream tones with patchwork knits, soft down jackets and soft coloured t-shirts and blouses.
Here’s What Industry Insiders Say About Colour Schemes For Bedrooms | colour schemes for bedrooms – colour schemes for bedrooms
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