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Published: 20:56 GMT, 28 May 2013 | Updated: 20:56 GMT, 28 May 2013
Snap-happy moms wanting to achieve picture-perfect shots of their children are hiring a personal ‘photo coach’ to show them how.
Alethea Cheng Fitzpatrick from Brooklyn, New York, set up Photosanity in a bid to help parents ‘capture natural moments that would otherwise fade into a blur and be lost forever.’ Her courses range from $25 for a one-off workshop to $3,000 for a year-long program.
Mother-of-two, Rohi Mirza Pandya, 40, told DNAinfo that she signed up for classes because she figured ‘I have a personal trainer at the gym. I should have a personal trainer for photography.’
Snap-happy: Both Marcee Harris Schwartz (left) and Rohi Mirza Pandya (right) booked sessions with photo coach Alethea Cheng Fitzpatrick so they could learn how to take better pictures of their children
The media consultant based in Park Slope, Brooklyn, wanted to know how to take better pictures of her five-year-old son and three-year-old daughter and enlisted the help of Ms Fitzpatrick last November.
She said that the coaching helped her to get to grips the fancy camera she bought when her first child was born.
‘I really am busy so I don’t have the time to look at my manuals,’ she explained. ‘Alethea can tell me, “This is what to do.”‘
‘It’s sort of astounding to me that I can take the sort of pictures that I can now’
Marcee Harris Schwartz, 46, a Fort Greene mom of a four-year-old and one-year-old, took Ms Fitzpatrick’s $397, 12-week online workshop because she thought she could get ‘something concrete that was realistic.’
As well as learning how to take better photos, she was shown how to upload and organize them.
‘She taught me things that are not technically difficult. They’re just things I never knew,’ Ms Schwartz said. ‘It’s sort of astounding to me that I can take the sort of pictures that I can now.’
Ms Fitzpatrick, 40, a former architect and interior designer, ventured into family portrait photography after she had her first son, Liam, four years ago. She held her first photo workshop in 2010 with 15 moms.
Before: An example of Rohi Mirza Pandya’s photography before her photo course
Capturing the moment: After her photo course Rohi Mirza Pandya was able to operate her expensive camera to best capture her three-year-old daughter
A year later, she started offering workshops online and has since worked with more than 500 families. The majority of her work takes place over the phone, internet and email, making it easier for working parents.
‘I work with a lot of Type A professional women, but they’re surprisingly lacking in confidence about their photography,’ she revealed.
‘For a lot of people the camera gets between them and their kids so I work with them to see how they can flip that around’
‘A lot of what I hear is, “I’m always missing the moment. By the time I take out my camera they’ve moved onto something else or my picture is blurry or my kid makes cheesy poses.'”
‘For a lot of people the camera gets between them and their kids. So I really work with them to see how they can flip that around.’
While she says that there are quite a few photography courses catering to moms, her approach is completely different.
‘I call myself a “coach” because it’s not just about delivering content, it’s about motivating and inspiring people,’ she added.
1. Don’t ask your children to pose: Instead, get them involved in something that they love and capture their natural emotions and interactions instead. This is how you avoid the problem whining when the camera comes out too. No one wants to stop playing to have their photo taken – so don’t ask them to stop. If you want them to look at the camera and smile, wait for it to happen naturally… it will if you are patient.
2. Get out of the sun: There is this myth that putting your subjects in direct sunlight with the sun shining on their faces is the best approach – but this is completely untrue. To avoid the harsh and unflattering shadows and squinting that results, instead put your subjects in the shade and avoid having a really bright background also. The light is much softer and more diffuse.
3. Watch for background clutter: When you’re in the moment, you’re focused on your beautiful children and not the piles of laundry in the background of your photo… but that same laundry can be very distracting in your photos! You don’t have to keep a spotless house, but if you can, remove any distracting objects that are in the background, or reposition yourself so you can’t see them.
4. Crop your photos: You can’t always get close enough to your child to make them the main focus of your photo, but you can always crop afterwards to do so. Also, try cropping so your subject is off center for a more interesting composition, and cropping is also a great way to get rid of distracting background clutter that you weren’t able to remove.
5. Forget the idea of taking perfect pictures: I always tell parents to aim for emotionally good rather than technically good photos. As a parent photographing your kids, it’s not about being a professional photographer. It’s about more fully experiencing the precious fleeting moments of your children’s lives through photography. How can you use photography to bring you more into the moment and closer to your kids? That’s what I teach.
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